step-by-step methodology for developing strategy maps: a hybrid approach using quality function deployment, fuzzy screening and fuzzy cognitive maps

Authors

بیژن نهاوندی

دکتری تخصصی مدیریت، دانشکدۀ مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران عباس مقبل باعرض

استادیار گروه مدیریت صنعتی، دانشکدۀ مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران عادل آذر

استاد گروه مدیریت صنعتی، دانشکدۀ مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران

abstract

nowadays balanced scorecard has a critical role in implementing strategies for many organizations. strategy map as the 3rd generation of bsc by inverting mission and vision into strategic objectives is the linkage between formulating and implementing strategies. however, the methodology of developing strategy maps has many ambiguities. this study with inspiring by other authors and exploring literatures representing an improved methodology to resolve three identified short comings or improvement potential. using qfd and fuzzy screening, fuzzy cognitive maps and considering fuzzy environment a step-by-step methodology represented to considering strategic objective refinement, causal effects modelling and human subjectivities. finally the methodology has applied in a practical case.

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